Proud Baggies Rainbow Laces Campaign

Proud Baggies Rainbow Laces Campaign
Local News
Posted on 4 Dec 2018

Proud Baggies, West Bromwich Albion’s official Supporter Group for LGBT+ fans celebrated Stonewall’s Rainbow Laces campaign at last night’s home fixture versus Brentford FC.


The match, which was broadcast live on Sky Sports was the culmination of a two week long campaign which saw West Bromwich Albion collaborate with Proud Baggies to raise visibility of the LGBT+ community at the club.


During the campaign, WBA updated their social media profiles to include rainbow colours as well as producing video messages of support from the manager and players. West Bromwich Albion’s Women’s team backed the initiative by wearing rainbow laces at their fixture against Bedworth United.


Last night’s game was WBA’s designated Rainbow Laces fixture and saw the players warm up pre-match in Proud Baggies’ T Shirts with the stadium decked out in rainbow colours. Sky Sports also interviewed two Proud Baggies members in front of their banner which is a permanent fixture at the ground in an evening that also featured West Brom’s well known mascots Baggie Bird and Boiler Man in rainbow laces, Darren Moore, team manager interviewed wearing a Proud Baggies badge (on sale in the club shop!) as well as the official match programme being dedicated to the campaign.


Piero Zizzi, Proud Baggies founder says “this represents a great show of support by West Bromwich Albion to the LGBT+ community and we are especially proud of this club’s rich history of diversity and breaking down barriers. The Hawthorns is welcoming and inclusive of all.”

Proud Baggies are the official WBA LGBT+ Supporters Group, founded in 2017 to improve the football experience for LGBT+ fans at and around WBA Football Club and helping to make The Hawthorns stadium a more welcoming and inclusive environment for all. Their work has recently been rewarded with an award for the ‘Best Club and Supporter Group Relationship’ at the prestigious National Football Business Awards plus a nomination for a Fans For Diversity award from the Football Supporters Federation.


The Rainbow Laces campaign this year runs from November 17th to December 7th. The campaign is a way for everyone involved in sport to show their support for LGBT+ equality and inclusivity. National teams, leading clubs, top athletes, fans and grass roots players are lacing up to come out for LGBT+ people in sport.

Proud Baggies have been working together with the club to ensure this years’ campaign is a huge success, a celebration of the LGBT+ community at their club and a show of support to LGBT+ people across the country.

For more information on Proud Baggies check their website>>


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